Interscope signs BK' and strikes a Brazil deal with Supernova, its first moves in the country

Interscope Records, the Universal label behind Eminem, Kendrick Lamar and Billie Eilish, has made its first two moves in Brazil: it has signed the rapper BK' and agreed an exclusive distribution and joint venture deal with the independent label Supernova Entertainment. The announcement came on Friday, 6 November 2026.

What the deal covers

Under the agreement Interscope will distribute Supernova's catalogue exclusively, and the two companies will work together on signing and developing new artists. Financial terms were not disclosed. Interscope is not opening a traditional office in Brazil, but says it already has a dedicated team working on the market.

Supernova calls itself Brazil's most successful independent urban label. It was co-founded by CEO Gustavo Pimentel and the producer Nagalli, whom Interscope describes as one of the main architects of modern Brazilian trap. Its roster includes Veigh, and its artist Niink released his third album, Essência de Risco, on 3 October. A new Interscope and Supernova mixtape is planned before the end of 2026.

Why BK' matters

BK' is a rapper from Rio de Janeiro and one of the biggest names in Brazilian hip-hop. His debut album, Castelos & Ruínas, came out on 21 March 2016, and his first release under the new deal is a remix album marking its tenth anniversary, with new production and collaborations on the original songs.

BK' has said that Interscope's history with some of rap's most important artists, and its understanding of the culture, is what he wanted from a label at this point in his career.

The bigger picture

Brazil is now the world's eighth-largest recorded music market, with revenues up 14.1% in 2025, and Latin America was the fastest-growing region globally, up 17.1%. Interscope executives, including chairman and CEO John Janick, framed the move as a response to the impact Brazilian music and culture are having worldwide.

For readers new to the scene: Brazilian trap and rap have grown largely through independent labels and artist-run teams, which makes a major label choosing a distribution and joint venture structure, rather than simply buying acts, notable. We will follow how the Castelos & Ruínas remixes land.