Artist

BAYNK

Pop•India

Pushing beyond his playlist origins, the New Zealand producer’s debut album revels in eccentric details while adhering to traditional pop structures. Like so many electronic artists in the mid-’10s, New Zealand’s BAYNK (Jock Nowell-Usticke) got his start making chill, pop-adjacent songs that seemed primed for placement in mood-based playlists. His early attempts at surf-bro EDM sounded like what Kygo and LeMarquis were putting out on SoundCloud at the time; he used his voice sparingly, mainly as material to be sampled.